Intejaar’s factory and warehouse are an unusual treat and a dream come true for every movie buff out there; especially the ones who love fantasy movies!
Intejaar, who’s based in Meerut, Uttar Pradesh, manufacturers a highly specialized (and seldomly seen!) product. He makes armour, made out of iron, and his products are used in movies and television shows, in Bollywood and Hollywood!
Intejaar and Aye Finance
When Intejaar approached Aye Finance, he had a one-room set up which made him feel constrained and restricted his growth.
“At that time, I could not even think of expanding my business” he says. “There was no room to hire more people or complete a bulk order.”
Intejaar’s added challenge came from banks that refused to approve a loan for his business.
The MSME Challenge in India
As the owner of a micro enterprise, Intejaar is not alone in his struggle. Very often, owners of micro or small enterprises in India are not able to drive their growth because large financial institutions do not approve loan requests.
“Larger banks do not approve MSME loan requests for a number of reasons” says Avneesh Trivedi, Head of Credit at Aye Finance. “These business owners tend to have incomplete paperwork or their revenues are not high enough for banks to consider lending to them.”
How Does Aye Help?
Aye Finance works closely with MSMEs to help them get organized and approved for loans. When Intejaar received a loan from Aye Finance, he immediately got working on his expansion goals.
First, he purchased the adjacent space and expanded his one-room setup to a size three times bigger. This step lent him the capacity to hire more people and accept larger orders.
“I can now take many orders at one time” says Intejaar. “I also have 7-8 workers who work with me, so we can finish more work.”
Intejaar even manufactures miniature samples for potential clients! These samples help him with increasing his reach to buyers in other states of the country.
According to Intejaar, all he needs is a picture of the desired design for the final product and he can get it created. “No problem!” he says with a grin.
Little does he know that the products being manufactured by him are visual treats for people across the entire world watching superhero or fictional movies.