In 2013, Aye Finance started with a small team and a clear vision: to provide financial assistance to micro-enterprises who were previously ignored by the formal banking system. This vision perfectly encapsulated the problem we wanted to focus on, and soon became the guide for Aye’s journey.
In the past 7 years, Aye finance has exponentially grown to be among the top fintech startups focused on SME lending in India. In our success journey till now, our vision has been our driving force. This vision led us on a mission to provide innovative financial services to micro and small businesses through a knowledgeable team, effective technology, and robust processes.
Aye Finance’s Core Values
At Aye, our 5 core values drive us to stay committed to our vision and mission:
- Innovation– We constantly try to gain knowledge and evolve with the changing times. It is due to such values that we come up with various relevant products, update them on a regular basis, and strive to apply the latest technologies in our operations.
- Trustworthiness– At Aye, we have always focused on building a culture of trust. We believe that when people receive regular constructive feedback, get timely recognition, and can build strong interpersonal relationships, they build a high-performance culture for the company. Our team-building initiatives such as regular offsites, festival celebrations, yoga sessions, etc are some of the activities our team takes part in to build a strong sense of trust.
- Social Impact– At Aye, we believe that the best way to create social impact is by making a difference and giving back to the community. By providing working capital loans and financial assistance to micro-enterprises, we are not just impacting the lives of our customers but also of their stakeholders.
- Being the best– With a conscious decision to scale sensibly and at a steady pace, all of us at Aye Finance understand what works well, what needs to be weeded out, and most importantly, we ensure no one on the team gets left behind.
- Customer Satisfaction- At Aye Finance, maintaining customer satisfaction, and by extension, their loyalty has always been the focal point of all our policies and operations. For us, that has meant transparent processes, honest expectations, and open lines of communication – from day one.
Ayetians: Committed to Deliver the Best!
Aye has always focused on building a strong, cohesive, and motivated team that’s ready to take on any obstacle. We are proud of our accomplishments, and the commitment of our employees towards our goals is another factor that continues to drive Aye.
Here are some initiatives Aye Finance has taken to support and empower our employees:
- Extensive Goal setting of the employees- Setting specific structural goals facilitates us to attain progress and complete the tasks to meet those business goals. This is exactly what our organizational goals do, along with:
- Guiding the efforts of our Ayetians
- Justifying our company’s pursuits
- Defining performance standards
- Providing limitations for attaining unnecessary goals
- Driving Performance through Rewards and Recognition programs- At Aye, appreciating our employees is a part of our culture. We inspire them to utilize their full potential and achieve exceptional results. There are various recognition programs at Aye such as Aye Ka Tara on a monthly basis and Aye Ka Sikandar on an annual basis.
- Open Culture- At Aye, we strive to build trust and high-performance at three levels:
- At a company level in terms of building an overall culture.
- At a team level by building positive relationships between teams.
- At an interpersonal level by building camaraderie between employees.
We constantly strive to create a high-performance culture by determining the values that most accurately represent Aye’s beliefs, and by bringing them to life through corporate messaging and everyday interactions. We trust all our employees to embody our company values so that they are well established as the foundation for our company culture.
After all, it’s not just our products, but also our performance-driven employee strength which drives Aye, and ultimately helps us make a positive impact through our organization.
